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Trademarks and logo usage policies

ImageUse of the acronym/tradename naui, the NAUI Trademarks “NAUI” and “NAUI Worldwide” by NAUI members is subject to the following conditions:

  • The acronym naui shall not be used as part of web site URL’s or in e-mail addresses such as NAUInstructor.com, nauicareer.com, nauimember.com or other variations.
  • The word “member” must appear under the trademark(s) and/or tradename(s).
  • The NAUI trademark(s) and/or tradename(s) shall be reproduced as received from NAUI without alteration except for overall sizing. It may not be used within or as a part of any other symbol or mark.
NAUI trademark(s) and/or tradename(s) shall be used by members only on correspondence or other printed materials or electronic media used to market or promote NAUI courses or programs.
  • NAUI trademark(s) and/or tradename(s) shall not be used as part of the sale or manufacture of goods without written authorization from NAUI.
  • Use of the trademark(s) on the World Wide Web or other electronic service requires linking to the NAUI web site and such use shall contain written acknowledgment of sole and exclusive ownership by NAUI.
  • NAUI may withdraw trademark(s) and/or tradename(s) use permission at any time.
  • Misuse of the NAUI trademark(s) and/or tradename(s) violates the NAUI Code of Ethics.

The following details the guidelines for the use of NAUI logos, trademarks, "NAUI" and "NAUI Worldwide" including, but not limited to, print applications and for on use the World Wide Web by NAUI members and registered customers (Cap Enrollees) is subject to the following conditions:

  1. Required Text
    The NAUI logo must always be accompanied by clearly visible text explaining its usage. The text may be displayed either to the left or right of the logo or directly underneath the logo. For web sites making use of NAUI logos, the required text is: "Click on the NAUI logo to visit the official site". NAUI Members must meet all published NAUI Member Trademarks and Logo Usage policies. NAUI Banner Ads do not require additional text. See below for a sample of the NAUI Logo Usage and a sample of the NAUI Banner Usage.
  2. Required Logo
    For Net sites making mention of or using the name NAUI or National Association of Underwater Instructors, an approved logo must be displayed in accordance with these guidelines.
  3. Approved Logo
    Only the logos approved by the National Association for Underwater Instructors for use on the internet/world wide web may be used (see below). The logos may not be displayed smaller than the original size, as are being provided from this site or directly from NAUI Worldwide or its subsidiary companies for use on the internet/world wide web. The logos may be displayed at a larger size, but all elements of the logo must proportionally increase in size. Banner ads must link to the appropriate website and do not require additional text.
  4. Required Placement
    The logo must always be placed on a prominent spot on your internet/world wide web site and must always stand alone, not be combined with any other graphical elements. Required text must also always appear.
  5. No Alteration Allowed
    The NAUI logo must not be altered in ANY way. The logo may not be taken apart; changed in proportion, color or fonts; shrunk; or otherwise altered from the version supplied by the National Association of Underwater Instructors (NAUI) or its subsidiary companies.
  6. Positive Presentation
    The site must display the NAUI logo in a positive manner. The logo may not be used to depict NAUI and or any of its members, services, products and affiliates in any negative way. The trademark(s) and logo(s) may not be used on "adult" sites or sites that promote or portray discriminatory practices against any individual or group based on race, religion, gender, sexual orientation, ethnic background, etc.
  7. Alternate Text for Images (the ALT tag)
    The Alternate text tag for the image (ALT) may only include a reference to NAUI, NAUI Worldwide, NAUI Logo or similar. The ALT tag may not include text about another company, text for advertising, derogatory terms, or otherwise. The preferred tag for the NAUI Website is ALT="Click Here to Visit the Official NAUI Website".

CHANGES TO THESE GUIDELINES

NAUI reserves the right to change these guidelines solely at its own discretion. NAUI will provide 60 days electronic notice of these changes. Sixty (60) days following such notice, changes must be incorporated to any NAUI Logo Usage.

TERMINATION

NAUI reserves the right to immediately terminate permission to use its logos to anyone at any time. NAUI may visit participating sites to check on compliance to these guidelines. In addition, NAUI may terminate this entire NAUI Online Logo use program with 60 days electronic notice.

 
 
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